Writing About Marketing with Websites and Email

In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool.  I’ve utilized practices and written extensively on:

  • Web site design for maximum business potential
  • Search Engine Optimization
  • Adwords and Click Marketing
  • Writing web content for maximum visitor conversions
  • Using email as a marketing tool – drip email
  • Email newsletters

Marketing and Customer Service Articles

Though directed to Realtors, my articles on general marketing topics at About.com will give you an idea of my knowledge and ability to write about marketing to those in any business.

My expertise goes back many years through many entrepreneurial endeavors.  I’ve worked with the public, Realtors, contractors and other business owners in developing effective marketing efforts.  Coupling my experience with my research abilities assures the highest quality writing for my clients.

SEO – Search Engine Optimization Sales Text

In my ongoing website content creation for Netprofession.com, I was asked to write the text for their web page introducing the power of their SEO tools in their web design solution.  This company designs websites for attorneys, doctors, accountants, etc.  They are experts at website design and SEO.  I am pleased that they found my abilities suitable to their project.

At their SEO introductory page, my text is written to point out their content management system, its features that make it easy to self-manage one’s content and to maximize the SEO potential.  I was also tasked to be “real” without hype or any tactics for SEO.  It’s all about the content and the meta.

Website Content Management and SEO

Netprofession.com commissions me to create content for their website.  Their business is in website design for professionals, including attorneys, doctors, realtors, etc.  This is a new account, but one article is already up on the site at this link.

This is a good account to illustrate my knowledge in website design and search engine optimization.  These are the experts, selling these services to others.  They carefully evaluated my qualifications and are using me for more content in the future.

Consumer Home Sale Articles

One client who would never divulge their company, nor where they intended to use the 100+ pages of web material I wrote for them, wanted extensive detail to instruct homeowners in every facet of the home sale process.

I wrote about everything from choosing a Realtor to preparation of the home, marketing, contracts, negotiations, and closing.  Here’s one short excerpt:

Condition and Home Preparation

Selling your home can be an exciting and profitable process. Or it can be disappointing when you see the bottom line on the settlement statement at closing. You have some control over that bottom line. Selling a home is a competitive process. There are other homes out there, possibly even on your street, that want those buyers as much as you do. If you can make your home more desireable than others around you, it’s possible to generate better offers or possibly even competition among buyers.

Marketing, web sites, and advertisement is important. But they won’t help a bit if buyers arrive and are turned off by the condition of your home. Consider the preparation for sale a three step process:

  • The Plan – Gather information and compare your home to the competition.
  • The Inspection – You or professionals determine what the problems are.
  • Getting it Done – Get repairs and improvements done well and economically.

Real Estate Investing Articles for Print and Web

Dean Graziosi, a real estate investment guru,  has been working with investors for many years.  He has multiple books and websites with detailed information about buying and selling real estate as an investment.  I have written some background articles for his organization.  I don’t know where they ended up, but here are some excerpts:

It’s Not About Motivation – It’s Mindset and Knowledge

Most of us know someone who just seems to be successful, no matter what they try to do.They can start a business and make it grow into something bigger than themselves, realizing wealth along the way.These same people can hit a snag, or a large setback can befall them.Perhaps their business even fails completely.Then, a little while later, they have bounced back.Another successful enterprise is up and running, and they’re financially well-off again.

One might assume that they’re just lucky, or perhaps they have been to numerous motivational seminars on being successful in business.The problem with motivation for motivation’s sake is that it works for a tiny minority of seminar attendees, and the rest try and fail yet again.Why is that?Dean Graziosi, the author of Totally Fulfilled doesn’t want to pump you up with pure motivation.These successful people, even after previous failures in business, are that way because their mindset simply will not accept any other outcome.And it isn’t about being motivated as much as it is about confidence and knowledge.

Real Estate Investment – Don’t Discount the Simple Solutions

When real estate was appreciating at a rapid rate everywhere, investment gurus popped up almost daily.And, this being America, there seems to be a need to come up with a newer and better mousetrap to prove value.The problem comes when the fundamentals of investment are ignored or replaced by so-called sophisticated strategies that multiply risk to achieve dubious rewards.

The funny thing is, now that appreciation has stopped or dramatically slowed in many markets, the gurus still keep popping up.And, the better and newer methods some are pushing are just new packaging on old ideas that didn’t work in the first place.Sometimes getting back to the simple is the solution.

An investment story that illustrates complexity and risk is a very true experience of a stock market options trader.He studied options trading and read books until he knew more than most stock brokers.There wasn’t a sophisticated strategy that he hadn’t used multiple times….though results weren’t always as planned.One day, one of his market tracking software packages produced an alert on a well known bank stock.There was a heavy spike in the purchase of options, possibly indicating something in the wind for this stock.

Technology Articles for Realtors

Agent Direct News, a print publication with more than 100,000 Realtor subscribers, also has a subscription only online version of their articles.  I am a regular monthly contributor to this newspaper.  Articles are around 800 words and are intended to help Realtors to embrace new technology and use it to help them be more successful.

Here’s a link to one of the article’s text.