I just finished a project for the “New Year, New You Retreat With The Biggest Losers” in Las Vegas, to be held in January 2011. Their site isn’t up yet, and I’ll update this blog with a link when it is. Copywriting is selling with words and images, and this is an interesting project. Unlike other copywriting projects with long term Web exposure, this one has a finite amount of time in which to generate registrations for the event.
Getting people to register to attend is the focus of the material, and I believe that this is going to be a really big event, with past season Biggest Losers and the show’s producers there. It should max out at the 5000 attendees they’ve limited the event to as well. I wrote Web page text, video scripts and order page material for this project.
In mid-2009, I completed a ghost writing project, a book about Internet marketing for a company I can’t name here, but I do a lot of writing for this company about real estate investing as well. Blog posts and website articles, as well as training materials keep me fairly busy with this group.
My most recent copywriting project was for a major event in Las Vegas, March 2011. They are shooting for several thousand attendees, and I wrote a large part to the website copy to get those registrations.
When it comes to entrepreneurship, starting, growing and managing a business, I’ve done it several times. I’ve been my own boss my entire adult life. Writing about business and how make it successfully are my specialty.
I do a huge amount of instructional writing for Realtors just starting in the business. Subjects range from basic property and ownership information to developing a business plan, financial planning, marketing budgeting and more.