I just finished a project for the “New Year, New You Retreat With The Biggest Losers” in Las Vegas, to be held in January 2011. Their site isn’t up yet, and I’ll update this blog with a link when it is. Copywriting is selling with words and images, and this is an interesting project. Unlike other copywriting projects with long term Web exposure, this one has a finite amount of time in which to generate registrations for the event.
Getting people to register to attend is the focus of the material, and I believe that this is going to be a really big event, with past season Biggest Losers and the show’s producers there. It should max out at the 5000 attendees they’ve limited the event to as well. I wrote Web page text, video scripts and order page material for this project.